Emotional Hook
The primary emotion the title is designed to trigger in the viewer. Classified by an LLM analyzing the title's word choice, punctuation, and framing to identify the dominant emotional appeal.
Emotional arousal drives clicks. High-arousal emotions like anger, outrage, and curiosity produce faster click decisions than low-arousal states. But the wrong emotion for your audience can backfire — fear may mobilize supporters but alienate persuadables.
Anger
+0% views trend only · vs. averageThe title provokes anger at a specific target — an opponent, an institution, or an injustice. Designed to make the viewer feel that something is deeply wrong.
Real examples from the dataset
Curiosity
+0% views trend only · vs. averageThe title creates a knowledge gap that the viewer needs to close. Withholds just enough information to make clicking feel irresistible.
Real examples from the dataset
Fear
+0% views trend only · vs. averageThe title signals a threat or danger the viewer should be concerned about. Taps into protective instincts around rights, safety, or livelihood.
Real examples from the dataset
Humor
+0% views trend only · vs. averageThe title uses wit, irony, or absurdity to draw the viewer in. Promises entertainment alongside the political content, making it feel less like homework.
Real examples from the dataset
Outrage
+0% views trend only · vs. averageThe title triggers moral outrage — a feeling that something unjust has happened and someone must be held accountable. Stronger than anger, with an explicit moral dimension.
Real examples from the dataset
Patriotism
+0% views trend only · vs. averageThe title appeals to national pride, democratic values, or duty to country. Frames the content in terms of protecting or honoring America.
This Is What I Swore an Oath to Defend
Urgency
+0% views trend only · vs. averageThe title creates time pressure — something is happening right now and the viewer needs to know about it immediately. Makes scrolling past feel like missing something important.