First-Person Language
Whether the title uses first-person pronouns like 'I,' 'we,' 'my,' or 'our.' First-person framing makes the title feel personal and direct, as if the politician is speaking to the viewer rather than being described by a press office.
First-person titles create a parasocial connection — the viewer feels addressed personally by the politician, not by their staff. This matches how successful YouTubers title their videos and signals authenticity to viewers trained on creator content.
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title uses first-person language, creating a direct, personal connection with the viewer.
Videos with this factor
When absent
The title uses third-person language, describing the politician as a subject rather than the speaker.