title Factor

Starts with Name

Whether the title begins with the politician's own name. Similar to starting with a formal title, this centers the politician rather than the content.

Unless the politician is a household name, leading with their name means nothing to most YouTube viewers. The first 3-5 words of a title are all that show in mobile feeds — using them on a name the viewer doesn't recognize wastes the only chance to communicate what the video offers.

Effect on views
+0%
p = 1.000

When present

The title opens with the politician's name, centering them as the subject.

Example

Katie Porter Explains Why Drug Prices Are So High

When absent

The title opens with the topic, hook, or action rather than the politician's name.

Example

Why Your Prescription Costs 10x More Than It Should