Superlatives
Whether the title uses superlative language — 'best,' 'worst,' 'most,' 'biggest,' 'first,' 'largest.' Superlatives frame the content as exceptional and noteworthy.
Superlatives signal that this video is about something extraordinary, not routine. 'The worst bill in 20 years' creates more urgency than 'a bad bill.' But like strong language, superlatives lose impact when overused — if everything is 'the worst' or 'the biggest,' nothing is.
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title uses superlative language to frame the content as exceptional or record-breaking.
Videos with this factor
When absent
The title describes the content without claiming it is the most, best, or worst of anything.