Title Framing Style
How the video title structures its hook to draw viewers in. This is classified by an LLM from the title text alone and captures the rhetorical strategy — whether the title accuses, questions, reacts, or tells a personal story.
YouTube's algorithm surfaces videos that earn clicks from impressions. Different framing styles trigger different psychological responses — a question creates a knowledge gap the viewer wants to close, while an accusation activates tribal identity and outrage. The framing you choose determines who clicks and how fast.
Accusation
+0% views trend only · vs. averageThe title directly accuses someone of wrongdoing, corruption, or dishonesty. Creates an immediate sense of stakes and conflict.
Real examples from the dataset
Announcement
+0% views trend only · vs. averageThe title presents news or information in a neutral, declarative way. Common on official channels but tends to feel like a press release rather than compelling YouTube content.
Real examples from the dataset
Breaking News
+0% views trend only · vs. averageThe title signals time-sensitive, urgent information that just happened. Borrows the conventions of cable news chyrons to create urgency.
Real examples from the dataset
Call To Action
+0% views trend only · vs. averageThe title directly asks the viewer to do something — sign a petition, call their representative, or take a specific action. Frames the video as a mobilization moment.
Real examples from the dataset
Confrontation
+0% views trend only · vs. averageThe title frames the video as a direct clash between two people or sides. Implies dramatic conflict the viewer can watch unfold.
Real examples from the dataset
Declaration
+0% views trend only · vs. averageThe title makes a bold, definitive statement — the speaker is taking a stand or stating a position with conviction rather than hedging.
Real examples from the dataset
Label
+0% views trend only · vs. averageThe title assigns a characterizing label to a person, policy, or situation — branding it as something specific to shape how viewers think about it.
Real examples from the dataset
List Number
+0% views trend only · vs. averageThe title uses a number to promise a structured, scannable breakdown. Signals the viewer will get organized, digestible information.
Real examples from the dataset
Personal Story
+0% views trend only · vs. averageThe title frames the video around a personal experience or narrative. Creates intimacy and makes the politician feel relatable rather than institutional.
Real examples from the dataset
Question
+0% views trend only · vs. averageThe title poses a question the viewer wants answered. Creates an information gap that compels the click — the viewer literally cannot know the answer without watching.
Real examples from the dataset
Quote
+0% views trend only · vs. averageThe title features a direct quote — usually a punchy soundbite from the politician or an opponent. Gives the viewer a taste of the drama inside.
Real examples from the dataset
Reaction
+0% views trend only · vs. averageThe title frames the video as a response to something that happened. Leverages the viewer's existing awareness of a news event and promises the politician's take on it.