title Factor

Addresses the Viewer

The title speaks to the viewer with 'you' or a command.

Direct address converts a headline into a conversation — a core pattern of creator-style packaging.

Regular Videos

-38%

solid pattern

Top 10% Video

-37%

solid pattern

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title speaks to the viewer with 'you' or a command.

Example

They're Counting on You Not Watching This

When absent

The feature is absent from the title.