title Factor

Announcement Title

The title announces an event or action with a verb.

Announcement framing is the standard press-office pattern; measuring it separates institutional habit from what actually earns clicks.

Regular Videos

+25%

solid pattern

Top 10% Video

+6%

trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title announces an event or action with a verb.

Example

Smith Introduces Clean Water Bill

When absent

The feature is absent from the title.