production Factor

Burned-In Captions

Whether the video has subtitles or captions burned directly into the video image (hardcoded), as opposed to relying on YouTube's auto-generated closed captions or having no captions at all.

A large percentage of YouTube viewers watch without sound — especially on mobile and in social feeds. Burned-in captions ensure these viewers can follow the content without turning on audio. They also improve comprehension and accessibility, which correlates with longer watch times.

Effect on views

+0%

p = 1.000

When present

The video has subtitles permanently embedded in the video image, visible to all viewers at all times.

Videos with this factor

"The President is a Profligate Liar:" Whitehouse Blasts Trump and Musk's Attacks on Social Security Sheldon Whitehouse

906K views

The SAVE Act is not a voter ID bill. It's a voter suppression bill. Raphael Warnock

56K views

Americans decide if America goes to war. Mike Levin

8K views

We owe our service members a real debate before we send them into harm's way. Sara Jacobs

2K views

WTF is going on with TSA? Tina Smith

1K views

When absent

The video relies on YouTube's auto-generated captions or has no captions at all.

Videos without this factor

Schiff Dismantles Top Trump Attorney in Fiery Judiciary Committee Back-and-Forth Adam Schiff

885K views

Brad Sherman: "Fighting Back" Brad Sherman

121K views

Rep. Stansbury: Celebrating out here at the Capitol! Melanie Stansbury

10K views

Rep. Stansbury: Talking Cars and Community Melanie Stansbury

2K views

China’s 6G Threat: I Warned the Senate About the Next Tech War Ruben Gallego

1K views