Complete Sentence Title
Whether the title is a grammatically complete sentence with a subject and verb, rather than a phrase or fragment. Complete sentences make a statement; fragments label or tease.
Complete sentences assert something — they make a claim the viewer can agree or disagree with. Fragments ('Infrastructure Bill Update') merely categorize. On YouTube, assertions drive more engagement because they take a position, which activates the viewer's desire to confirm or challenge.
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title is a complete sentence that makes an assertion or tells a mini-story.
Videos with this factor
When absent
The title is a phrase or fragment that labels the content without making a statement.