title Factor

Confrontation Frame

The title stages a clash — someone versus someone.

Confrontation promises a fight the viewer gets to watch; hearing-clip channels are built on it.

Regular Videos

+16%

trend only

Top 10% Video

+12%

trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title stages a clash — someone versus someone.

Example

Smith TAKES ON Big Pharma at Senate Hearing

When absent

The feature is absent from the title.