Ellipsis in Title
Whether the title contains an ellipsis (...) — three dots suggesting more to come, unfinished thoughts, or dramatic pauses.
Ellipses create mystery — 'And then Trump said...' promises that the reveal is worth the click. They're a classic curiosity-gap punctuation. But overused, they read as clickbait and lose their power.
Average Video shows the effect on a typical video. Top 10% Video shows the effect on videos in the top 10% of views — estimated via quantile regression, so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title uses '...' to tease, hint at a reveal, or create a pause.
Videos with this factor
When absent
The title states its point directly without teasing.