title Factor

Ellipsis in Title

Whether the title contains an ellipsis (...) — three dots suggesting more to come, unfinished thoughts, or dramatic pauses.

Ellipses create mystery — 'And then Trump said...' promises that the reveal is worth the click. They're a classic curiosity-gap punctuation. But overused, they read as clickbait and lose their power.

Shorts
+89%
solid pattern
Top 10% Video
+120%
solid pattern

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses '...' to tease, hint at a reveal, or create a pause.

Videos with this factor

I have a theory... Elissa Slotkin
8K views
1K views

When absent

The title states its point directly without teasing.

Videos without this factor

Good immigration news! Pramila Jayapal
173K views
10K views