title Factor

Press-Release Style

The title reads like an official press-release headline.

The institutional default. Measuring it tells a member exactly what their formality habit costs (or earns) in reach.

Regular Videos

-24%

trend only

Shorts

-15%

solid pattern

Top 10% Video

-25%

solid pattern

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title reads like an official press-release headline.

Example

Senator Smith Delivers Remarks on Appropriations

When absent

The feature is absent from the title.