title Factor

ALL-CAPS Emphasis

The title uses a fully-capitalized word for emphasis.

Caps are the feed-native intensity marker; they trade professionalism for stopping power and the data shows when that trade wins.

Regular Videos

-17%

trend only

Shorts

-8%

trend only

Top 10% Video

-25%

solid pattern

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title uses a fully-capitalized word for emphasis.

Example

Senator DESTROYS Pharma Talking Points

When absent

The feature is absent from the title.