title Factor

Charged Language

The title uses emotionally loaded wording.

Charged wording is the basic attention currency of the feed; this binary separates wording heat from topic heat.

Regular Videos

+17%

solid pattern

Shorts

-7%

trend only

Top 10% Video

-6%

trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title uses emotionally loaded wording.

Example

They Gutted the Program Families Depend On

When absent

The feature is absent from the title.