title Factor
Moral Violation Frame
The title frames a moral violation — corruption, hypocrisy, betrayal, lying.
Moral-violation framing (distinct from mere negativity) is the classic outrage engine; it travels farther but ages the brand — worth measuring per member.
Shorts
-10%
trend only
Top 10% Video
+1%
trend only
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
This title frames a moral violation — corruption, hypocrisy, betrayal, lying.
Example
They LIED About Where the Money Went
When absent
The feature is absent from the title.