title Factor
Names Another Person
The title names a specific person besides the speaker.
Named people import their search volume and their conflict — both raise impressions.
Regular Videos
+66%
solid pattern
Shorts
+14%
trend only
Top 10% Video
+96%
solid pattern
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
This title names a specific person besides the speaker.
Example
Smith Grills Zuckerberg on Teen Safety
When absent
The feature is absent from the title.