title Factor
Names a Place
The title names a specific place.
Place names activate local identity — the strongest predictor of constituent sharing.
Average Video
+0%
trend only
Top 10% Video
+4%
trend only
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
This title names a specific place.
Example
The Water Crisis in Flint Isn't Over
When absent
The feature is absent from the title.