title Factor

Number in Title

The title contains a substantive number — a statistic, dollar amount, or count.

Concrete numbers signal substance and specificity; they are among the most reliable title features in the corpus.

Average Video

+0%

trend only

Top 10% Video

-6%

trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title contains a substantive number — a statistic, dollar amount, or count.

Example

The $2 Billion Overrun Nobody Voted For

When absent

The feature is absent from the title.