Contains a Number
Whether the title contains any number — a dollar amount, a statistic, a list count, or a year. Numbers add specificity and concrete detail to titles.
Numbers stand out visually in a wall of text and signal concrete, factual content. A title with '$4,200' or '30 million people' feels more credible and specific than one with vague language like 'a lot of people.' Numbers also attract viewers who want data, not opinions.
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title includes a number that adds specificity and visual contrast.
Videos with this factor
When absent
The title describes the topic without using any numerical specifics.