title Factor

Hyphen Separator

Whether the title uses a hyphen or en dash (' - ' or ' – ') as a structural separator. Distinct from em dash usage — this is the casual label-style separator, not the journalistic em dash.

Hyphen separators create a 'label: content' pattern that's popular with official political channels: 'Sen. Smith - Floor Speech on Healthcare'. It reads as formal/institutional rather than hook-driven. The em dash (—) is stylistically distinct and tracked as a separate feature.

Regular Videos
-41%
solid pattern
Shorts
-35%
trend only
Top 10% Video
-52%
solid pattern

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses a hyphen or en dash as a separator between parts.

Videos with this factor

When absent

The title is continuous prose without dash separators.

Videos without this factor