title Factor

Hyphen Separator

Whether the title uses a hyphen or en dash (' - ' or ' – ') as a structural separator. Distinct from em dash usage — this is the casual label-style separator, not the journalistic em dash.

Hyphen separators create a 'label: content' pattern that's popular with official political channels: 'Sen. Smith - Floor Speech on Healthcare'. It reads as formal/institutional rather than hook-driven. The em dash (—) is stylistically distinct and tracked as a separate feature.

Regular Videos
-40%
statistically significant · p = 0.005
Shorts
-39%
not significant · p = 0.090
Top 10% Video
-62%
statistically significant · p < 0.001

Average Video shows the effect on a typical video. Top 10% Video shows the effect on videos in the top 10% of views — estimated via quantile regression, so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses a hyphen or en dash as a separator between parts.

Videos with this factor

When absent

The title is continuous prose without dash separators.

Videos without this factor

We must do more. Cory Booker
3K views