Institutional Verbs
Whether the title uses verbs typical of government communications — 'announces,' 'discusses,' 'delivers,' 'introduces,' 'presents,' 'hosts.' These verbs describe official actions rather than creating emotional engagement.
Institutional verbs signal 'official government content' to viewers. On YouTube, where the competition is creators saying 'I tested this for 30 days,' verbs like 'discusses' and 'presents' make political content feel like homework rather than something worth watching.
Average Video shows the effect on a typical video. Top 10% Video shows the effect on videos in the top 10% of views — estimated via quantile regression, so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title uses formal institutional language that sounds like a government press release.
Videos with this factor
When absent
The title uses active, engaging verbs that make the content sound worth watching.