title Factor
Bare Label Title
The title is a bare topic or name with no verb.
Label titles give the algorithm and the viewer nothing to want; they consistently under-perform on click-through.
Shorts
-25%
solid pattern
Top 10% Video
-23%
solid pattern
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
This title is a bare topic or name with no verb.
Example
Infrastructure Week
When absent
The feature is absent from the title.