title Factor

Personal Story Title

The title frames a first-person story.

Story framing signals emotional payoff and authenticity — a differentiated lane for members who can tell real stories.

Regular Videos

-37%

trend only

Shorts

+30%

trend only

Top 10% Video

+30%

trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title frames a first-person story.

Example

My Dad Worked This Mine for 30 Years

When absent

The feature is absent from the title.