title Factor

Question Title

The title is phrased as a question.

Questions open a knowledge gap the viewer closes by clicking — consistently one of the strongest title forms.

Shorts

-26%

trend only

Top 10% Video

-23%

trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title is phrased as a question.

Example

Why Is Insulin Still $300?

When absent

The feature is absent from the title.