Media Appearance Framing
Whether the title frames the video as a clip from a media appearance — mentioning CNN, MSNBC, Fox News, or other outlets by name. Common when politicians post clips of their cable news interviews to YouTube.
Media appearance framing tells the viewer 'this is a repost from TV, not original YouTube content.' Some viewers seek this out to catch interviews they missed, but it positions the YouTube channel as secondary to TV rather than as its own destination.
Average Video shows the effect on a typical video. Top 10% Video shows the effect on videos in the top 10% of views — estimated via quantile regression, so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title identifies the video as a clip from a TV or media appearance.
Videos with this factor
When absent
The title frames the video as original content rather than a media clip.