Mentions Trump
Whether the title mentions Trump by name. Trump is the highest-search-volume political figure in the United States, and his name in a title dramatically changes how the video gets discovered and who clicks on it.
Trump's name has massive search volume and triggers strong emotional reactions from both supporters and opponents. Titles mentioning Trump tend to get more impressions through search and suggested videos, but the effect varies by party and the politician's own visibility.
Average Video shows the effect on a typical video. Top 10% Video shows the effect on videos in the top 10% of views — estimated via quantile regression, so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title mentions Trump by name, tapping into his search volume and emotional resonance.
Videos with this factor
When absent
The title does not mention Trump, focusing on issues or other subjects.