title Factor

Promises an Explanation

The title promises to explain or break something down.

Explainer framing wins search and suggested traffic and builds durable authority — the counter-programming lane to outrage.

Regular Videos

+27%

trend only

Top 10% Video

+44%

solid pattern

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title promises to explain or break something down.

Example

What the New Tax Bill Means for You

When absent

The feature is absent from the title.