title Factor

Promises a Revelation

The title promises hidden facts brought to light.

Revelation framing is the strongest curiosity device that still delivers substance.

Regular Videos

+142%

solid pattern

Top 10% Video

+61%

solid pattern

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

This title promises hidden facts brought to light.

Example

The Truth About the 340B Program

When absent

The feature is absent from the title.