title Factor
References Constituents
The title refers to ordinary people, voters, families, or workers.
People-framing signals whose side the content is on; it is the through-line of the best-performing populist packaging.
Regular Videos
-16%
trend only
Shorts
-7%
trend only
Top 10% Video
-17%
solid pattern
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
This title refers to ordinary people, voters, families, or workers.
Example
300,000 Ohio Families Just Lost Coverage
When absent
The feature is absent from the title.