title Factor
References an Institution
The title refers to an agency, committee, court, or company.
Institution framing signals stakes and substance — the register of accountability content.
Regular Videos
-7%
trend only
Top 10% Video
-10%
solid pattern
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
This title refers to an agency, committee, court, or company.
Example
The FDA Has Some Explaining to Do
When absent
The feature is absent from the title.