title Factor
References an Opponent
The title refers to a political adversary.
Opponent references import conflict and the opponent's audience — high reach, higher temperature.
Regular Videos
+11%
trend only
Shorts
+30%
solid pattern
Top 10% Video
+23%
solid pattern
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
This title refers to a political adversary.
Example
What McConnell Just Blocked
When absent
The feature is absent from the title.