title Factor
References the Member
The title refers to the channel's member by name, title, or first person.
Self-reference builds name recognition but can cap reach beyond existing supporters; the coefficient shows which effect dominates.
Regular Videos
+24%
trend only
Shorts
-18%
solid pattern
Top 10% Video
-20%
solid pattern
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
This title refers to the channel's member by name, title, or first person.
Example
Sen. Warren on the Housing Crisis
When absent
The feature is absent from the title.