Response Framing
Whether the title frames the video as a response to something — using phrases like 'responds to,' 'reacts to,' 'fires back at,' or 'my response to.' Positions the video in an ongoing conversation or conflict.
Response framing rides the coattails of existing public interest. When a news event is trending and your title says 'My Response to X,' viewers who already care about X are primed to click. It also positions the politician as a relevant voice in the conversation, not someone speaking into the void.
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title explicitly frames the video as a response to an event, statement, or person.
Videos with this factor
When absent
The title presents the content on its own terms without referencing a triggering event.