Starts With Number
Whether the title begins with a digit — almost always signaling a listicle or countable claim (e.g. '5 Reasons...', '10 Things...').
Starting with a number is the most recognizable listicle cue on the platform. BuzzFeed trained a whole generation of viewers to click these. But the format doesn't always translate to political content — audiences can perceive it as gimmicky when the subject is serious.
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title begins with a digit, typically opening a listicle.
Videos with this factor
When absent
The title begins with a word or phrase, not a number.