Starts with Formal Title
Whether the title begins with the politician's formal title — 'Rep.,' 'Sen.,' 'Congressman,' 'Governor.' This is a hallmark of official government channel style and signals institutional content.
Leading with a formal title tells the viewer 'this is official government content' before they even read the rest. On YouTube, that framing competes against creator content that leads with hooks. The formal title wastes the most valuable real estate in the title — the first few words.
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title leads with a formal government title, signaling official institutional content.
Videos with this factor
When absent
The title leads with a hook, topic, or action verb rather than the politician's formal title.