title Factor

Ampersand

Whether the title contains an ampersand (&) instead of writing out 'and'.

Ampersand usage is mostly a stylistic choice — saves a character or two for mobile truncation. Tends to appear on older or more institutional accounts. Likely a weak/noisy signal.

Regular Videos

-14%

trend only

Shorts

-25%

trend only

Top 10% Video

-14%

trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses '&' instead of writing 'and'.

Videos with this factor

"We’re Going to Hell If We Don’t Fight Back": Crockett Slams GOP Power Grab & Exposes Criminals Jasmine Crockett

169K views

Update: FISA, Hegseth Impeachment, War Powers and Iran, 25th Amendment, & more! Melanie Stansbury

10K views

Rep. Green Offers Amendment to Prevent HUD Cuts & Improve Disaster Relief for Vulnerable Americans Al Green

3K views

You can’t say you care about kids & then take away the basics that help them grow up to be healthy. Lauren Underwood

2K views

FULL REMARKS: Ranking Member Pingree Condemns Republicans Interior & Environment Funding Bill Chellie Pingree

1K views

When absent

The title uses 'and' or no conjunction.

Videos without this factor

Making the Case: EPSTEIN ETC. Sheldon Whitehouse

188K views

Sen. Whitehouse Recounts Dem Walk-Out of Sham Judiciary Committee Vote on Emil Bove Sheldon Whitehouse

11K views

What do a drug kingpin, a January 6th insurrectionist, and a CEO fraudster have in common? Peter Welch

3K views

Thank you Pam for speaking out and being in this fight to protect Medicaid. Catherine Cortez Masto

2K views

How I’m Addressing DHS Activity Raul Ruiz

1K views