title Factor

Ampersand

Whether the title contains an ampersand (&) instead of writing out 'and'.

Ampersand usage is mostly a stylistic choice — saves a character or two for mobile truncation. Tends to appear on older or more institutional accounts. Likely a weak/noisy signal.

Regular Videos
-10%
trend only
Shorts
-23%
trend only
Top 10% Video
-9%
trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses '&' instead of writing 'and'.

Videos with this factor

1K views

When absent

The title uses 'and' or no conjunction.

Videos without this factor

182K views