title Factor
Ampersand
Whether the title contains an ampersand (&) instead of writing out 'and'.
Ampersand usage is mostly a stylistic choice — saves a character or two for mobile truncation. Tends to appear on older or more institutional accounts. Likely a weak/noisy signal.
Regular Videos
-14%
trend only
Shorts
-24%
trend only
Top 10% Video
-15%
trend only
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title uses '&' instead of writing 'and'.
Videos with this factor
"We’re Going to Hell If We Don’t Fight Back": Crockett Slams GOP Power Grab & Exposes Criminals
Jasmine Crockett
169K views
Trump needs to stop focusing on expensive vanity projects & start focusing on the American people.
Ted Lieu
10K views
Delta’s AI pricing is threatening personal privacy & consumers.
Richard Blumenthal
3K views
Kids, seniors, & veterans will go hungry if Republicans don't reopen the government.
Ayanna Pressley
2K views
Jan's Plans & Pans - February 7, 2025
Janice Schakowsky
1K views
When absent
The title uses 'and' or no conjunction.
Videos without this factor
186K views
Yet another merit-based hire by the Trump admin…
Sheldon Whitehouse
10K views
3K views
The American people deserve the truth and accountability.
Maggie Goodlander
2K views
1K views