title Factor

Asterisk

Whether the title contains an asterisk (*), usually flagging a footnote, qualification, or censored word.

Asterisks are rare in political YouTube titles — base rate well under 1% — and typically signal either humor (a censored expletive) or qualification. Coefficient will be noisy due to low N; possibly flagged as underpowered by B11 in v1.1.1.

Average Video
+0%
trend only
Top 10% Video
-14%
trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses an asterisk for emphasis, qualification, or censorship.

Videos with this factor

3K views

When absent

No asterisks in the title.

Videos without this factor