title Factor
Dollar Amount
Whether the title contains a dollar amount (e.g., $500M, $2 trillion, $14).
Specific dollar amounts make claims feel concrete and earned. 'They cut $500 million from veterans' is more compelling than 'They cut funding from veterans.' Specificity correlates with click-through in headline-testing experiments outside YouTube and appears to carry over.
Regular Videos
-16%
trend only
Top 10% Video
+12%
trend only
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title cites a specific dollar amount.
Videos with this factor
Trump's $45 Million Birthday Party
Adam Schiff
176K views
Your record-high costs are a small price to pay, says the guy who made $2.2 billion last year.
Adam Schiff
9K views
Governor Hochul Announces Inflation Refund Checks Up to $400 Coming This Fall To 8.2M New Yorkers
Kathy Hochul
3K views
2K views
1K views
When absent
The title makes claims without specific dollar figures.
Videos without this factor
The Senate UNANIMOUSLY passed a bill to fund TSA. And the reason the House did not take it up?
Joe Neguse
178K views
Always money for wars, but never to actually support people
Pramila Jayapal
10K views
3K views
Haitians in Ohio are being shackled and surveilled by Trump's DHS. This needs your full attention.
Shontel Brown
2K views
Grand Rapids Hispanic Festival
Elissa Slotkin
1K views