title Factor

Dollar Amount

Whether the title contains a dollar amount (e.g., $500M, $2 trillion, $14).

Specific dollar amounts make claims feel concrete and earned. 'They cut $500 million from veterans' is more compelling than 'They cut funding from veterans.' Specificity correlates with click-through in headline-testing experiments outside YouTube and appears to carry over.

Regular Videos
-11%
trend only
Top 10% Video
+5%
trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title cites a specific dollar amount.

Videos with this factor

When absent

The title makes claims without specific dollar figures.

Videos without this factor