title Factor

Hashtag

Whether the title contains a hashtag (#). Hashtags are common on social-native creators and rare on traditional politician channels.

Hashtags carry social-media-native styling that may attract younger audiences but can also code as 'campaign' or 'staff-managed' to seasoned political-YouTube viewers. Effect direction is uncertain and depends heavily on the hashtag itself.

Regular Videos
-30%
trend only
Shorts
+9%
trend only
Top 10% Video
+116%
solid pattern

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title contains a hashtag.

Videos with this factor

When absent

No hashtags in the title.

Videos without this factor