title Factor

Parentheses

Whether the title contains parentheses, often wrapping a modifier or qualifier like '(Watch)', '(Update)', or '(Full Speech)'.

Parentheticals add metadata or qualifications to a headline. They can clarify (e.g., '(Full Speech)' tells the viewer not to expect a clip) or signal hedging. Effect tends to be small but the binary is cheap to track.

Regular Videos
+53%
trend only
Shorts
-24%
trend only
Top 10% Video
+39%
trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses parentheses for qualifiers, labels, or modifiers.

Videos with this factor

When absent

No parentheses in the title.

Videos without this factor