title Factor

Pipe Separator

Whether the title contains a pipe character (|). Pipes are commonly used to separate the headline from a category or channel-style suffix.

Pipes are a news/branding convention rather than a content signal. They tend to appear on professionally-managed channels and may correlate with production-tier as a side effect rather than driving reach themselves. Effect is usually small.

Regular Videos
-38%
trend only
Shorts
+59%
trend only
Top 10% Video
-6%
trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses a pipe to separate elements.

Videos with this factor

When absent

The title doesn't use a pipe character.

Videos without this factor