title Factor
Plus Sign
Whether the title contains a plus sign (+), often signaling addition of related items or a 'BONUS' inclusion.
Plus signs are uncommon in political YouTube titles and typically signal compilation or roundup content. The base rate is low so any estimated effect is noisy.
Shorts
-52%
solid pattern
Top 10% Video
-13%
trend only
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title uses a plus sign to signal additional content.
Videos with this factor
When absent
No plus signs in the title.