title Factor
Plus Sign
Whether the title contains a plus sign (+), often signaling addition of related items or a 'BONUS' inclusion.
Plus signs are uncommon in political YouTube titles and typically signal compilation or roundup content. The base rate is low so any estimated effect is noisy.
Regular Videos
+54%
trend only
Top 10% Video
+4%
trend only
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title uses a plus sign to signal additional content.
Videos with this factor
77K views
Elizabeth Warren 3 of The 3,000+ Stock Trades Trump Has Made.
Elizabeth Warren
9K views
Trump Rates His Economy An A+++++ While Working Americans Struggle
Kirsten Gillibrand
2K views
1K views
When absent
No plus signs in the title.
Videos without this factor
As James Carville says: when it comes to rising electricity prices, “it’s the economy, stupid.”
Sheldon Whitehouse
182K views
Do you agree with Jimmy?
Eric Swalwell
10K views
3K views
2K views