title Factor

Plus Sign

Whether the title contains a plus sign (+), often signaling addition of related items or a 'BONUS' inclusion.

Plus signs are uncommon in political YouTube titles and typically signal compilation or roundup content. The base rate is low so any estimated effect is noisy.

Shorts

-52%

solid pattern

Top 10% Video

-14%

trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses a plus sign to signal additional content.

Videos with this factor

EXPOSED: Schiff Reveals $140+ Million in DHS Spending for Deadly Weapons Adam Schiff

77K views

Elizabeth Warren 3 of The 3,000+ Stock Trades Trump Has Made. Elizabeth Warren

9K views

Governor #Newsom on 5,000+ Signups for #EngagedCalifornia #shorts #california #news Gavin Newsom

3K views

071026 William+Allen Vert Charles Schumer

2K views

Another Opportunity for the GOP to Protect Servicemembers + Lower Your Costs Timothy Kaine

1K views

When absent

No plus signs in the title.

Videos without this factor

Ralph de la Torre is saying he won’t comply with the subpoena to testify before the Senate HELP C… Edward Markey

178K views

A rural hospital in Georgia said Trump's budget law "solidified" their decision to shutter services Jon Ossoff

10K views

Rep. Raskin’s Telephone Town Hall on Escalating Violations of the Constitution and Rule of Law Jamie Raskin

3K views

Congresswoman Gwen Moore on CSPAN Washington Journal Discussing VA Firings Gwen Moore

2K views

Grand Rapids Hispanic Festival Elissa Slotkin

1K views