title Factor
Slash
Whether the title contains a forward slash (/), often used to compress two related items (e.g., 'Healthcare/Medicare', 'Republicans/Trump').
Slashes are a compact way to bundle two related concepts in the headline. Common on news-style channels; rare on personal-voice channels. Effect tends to be small.
Regular Videos
-40%
solid pattern
Shorts
+41%
trend only
Top 10% Video
-37%
solid pattern
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title uses a slash to combine related concepts.
Videos with this factor
📣🔴LIVE: RALLY IN L.A. - Fighting Oligarchy w/ Bernie Sanders 📣
Alexandria Ocasio-Cortez
113K views
Trump wantx to give the richest 0.1% a $300,000/year tax cut. And for the rest of us? Breadcrumbs.
Pramila Jayapal
7K views
3K views
Rep. Al Green Joins Rev. Dr. Max Miller Jr. on Alarming SCOTUS Decision on Louisiana v. Callais
Al Green
2K views
The countdown is on! ⏰ The clock is ticking – chip in at hickenlooper.com/countdown.
John Hickenlooper
1K views
When absent
The title uses other punctuation or full words.
Videos without this factor
AOC Rallies in Madison, WI | FULL SPEECH
Alexandria Ocasio-Cortez
183K views
10K views
Senator Coons on President Trump’s executive orders | MSNBC's Andrea Mitchell Reports, Jan. 22, 2025
Christopher Coons
3K views
🚨Today we launched a bipartisan coalition and commonsense plan to address our healthcare cost crisis
Maggie Goodlander
2K views