title Factor

Slash

Whether the title contains a forward slash (/), often used to compress two related items (e.g., 'Healthcare/Medicare', 'Republicans/Trump').

Slashes are a compact way to bundle two related concepts in the headline. Common on news-style channels; rare on personal-voice channels. Effect tends to be small.

Regular Videos
-11%
trend only
Shorts
+31%
trend only
Top 10% Video
-16%
trend only

Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.

When present

The title uses a slash to combine related concepts.

Videos with this factor

When absent

The title uses other punctuation or full words.

Videos without this factor