Urgency Emoji
Whether the title contains an emoji that codes as urgent — rotating-light siren (🚨), alarm clock (⏰), warning sign (⚠️), fire (🔥), exclamation (❗) etc. Distinct from generic emoji.
Urgency emoji are heavy-lifting attention-catchers in mobile browse feeds. They strongly signal time-sensitivity and stakes — often more than the title's actual words. Effect is worth separating from generic 'has emoji' because the psychological mechanism is specifically urgency-induction.
Average Video is the effect on a typical video. Top 10% Video is the effect on the videos that broke out (top decile of views) — so you can see whether a factor helps most videos a little, or pushes the top performers much higher.
When present
The title uses urgency-coded emoji.
Videos with this factor
When absent
No urgency emoji (other emoji may still be present).