Title Specificity
How concrete and detailed the title is versus how vague and abstract. A specific title gives the viewer enough detail to know exactly what they'll learn; an abstract title stays at the level of broad themes.
Specific titles outperform abstract ones because they make a concrete promise the viewer can evaluate. A title with a number, a name, or a specific claim gives the viewer a reason to click right now instead of thinking 'I'll watch that later' and never coming back.
Each value below shows two numbers when available: Regular/Shorts is the effect on a typical video, and Top 10% is the effect on the videos that broke out (top decile of views). Use the Top 10% column to see what disproportionately helps videos that go big.
Vague
Regular +33% Shorts +9% Top 10% +30% trend only · vs. average
Real examples from the dataset
Specific
+0% views trend only · vs. averageThe title includes concrete details — numbers, names, dollar amounts, or specific claims. The viewer knows exactly what the video will cover.
Real examples from the dataset
Mixed
+0% views trend only · vs. averageThe title has some concrete elements and some vague ones. It gestures at a specific topic but doesn't fully commit to concrete details.
The Real Cost of the Republican Tax Plan
Abstract
+0% views trend only · vs. averageThe title stays at the level of broad themes and generalities. No specific names, numbers, or claims — the viewer has only a vague idea of what they'll get.
Thoughts on Economic Policy and the Future
Moderate
Regular -19% Shorts -3% Top 10% -12% trend only · vs. average