content Factor

Topic

The substantive topics the video addresses (a video can carry several). Replaces the old single-pick topic with multi-label tags ordered by centrality.

Topic drives who the algorithm shows the video to and which audiences convert. Multi-label tagging credits a video that spans, say, healthcare AND corruption to both audiences instead of forcing a coin-flip classification.

Each value below shows two numbers when available: Regular/Shorts is the effect on a typical video, and Top 10% is the effect on the videos that broke out (top decile of views). Use the Top 10% column to see what disproportionately helps videos that go big.

Judiciary Courts

Regular +52% Shorts +124% Top 10% +146% SOLID · vs. average

The video substantively addresses judiciary courts.

Corruption Ethics

Regular +44% Shorts +38% Top 10% +67% SOLID · vs. average

The video substantively addresses corruption ethics.

Religion Faith

Regular +50% Top 10% +157% trend only · vs. average

The video substantively addresses religion faith.

Technology Ai

Regular +18% Shorts +62% Top 10% +33% trend only · vs. average

The video substantively addresses technology ai.

Foreign Policy

Regular +20% Shorts +28% Top 10% +32% SOLID · vs. average

The video substantively addresses foreign policy.

Science Space

Regular +21% Shorts +37% Top 10% +44% trend only · vs. average

The video substantively addresses science space.

Military Defense

Regular +32% Shorts +7% Top 10% +29% trend only · vs. average

The video substantively addresses military defense.

Voting Rights Democracy

Regular +30% Top 10% +43% trend only · vs. average

The video substantively addresses voting rights democracy.

Campaign Politics

Regular +21% Top 10% +51% trend only · vs. average

The video substantively addresses campaign politics.

Economy Jobs

Regular +5% Shorts +4% Top 10% +4% trend only · vs. average

The video substantively addresses economy jobs.

Arts Culture

Shorts -8% Top 10% +4% trend only · vs. average

The video substantively addresses arts culture.

Environment Climate

Regular +12% Top 10% -4% trend only · vs. average

The video substantively addresses environment climate.

Labor Unions

+0% views Top 10% -2% trend only · vs. average

The video substantively addresses labor unions.

Other

Shorts -19% Top 10% +42% trend only · vs. average

The video substantively addresses other.

Taxes Budget

+0% views Top 10% +2% trend only · vs. average

The video substantively addresses taxes budget.

Criminal Justice

-4% views Top 10% -6% trend only · vs. average

The video substantively addresses criminal justice.

Disaster Emergency

Regular -11% Top 10% -4% trend only · vs. average

The video substantively addresses disaster emergency.

Veterans

Regular -13% Shorts -9% Top 10% -20% trend only · vs. average

The video substantively addresses veterans.

Lgbtq Rights

Shorts -36% Top 10% -3% trend only · vs. average

The video substantively addresses lgbtq rights.

Healthcare

Regular -9% Shorts -14% Top 10% -13% trend only · vs. average

The video substantively addresses healthcare.

Housing

Shorts -14% Top 10% -4% SOLID · vs. average

The video substantively addresses housing.

Infrastructure

Shorts -27% Top 10% -18% trend only · vs. average

The video substantively addresses infrastructure.

Civil Rights Equality

Regular -21% Top 10% -26% trend only · vs. average

The video substantively addresses civil rights equality.

Immigration

Shorts -32% Top 10% -24% SOLID · vs. average

The video substantively addresses immigration.

Constituent Recognition

Regular -4% Shorts -19% Top 10% -10% SOLID · vs. average

The video substantively addresses constituent recognition.

Gun Policy

Regular -15% Shorts -30% Top 10% -16% trend only · vs. average

The video substantively addresses gun policy.

Education

Regular -13% Shorts -29% Top 10% -27% SOLID · vs. average

The video substantively addresses education.

Agriculture

Regular -16% Shorts -22% Top 10% -27% trend only · vs. average

The video substantively addresses agriculture.

Energy

Regular -25% Shorts -25% Top 10% -21% SOLID · vs. average

The video substantively addresses energy.

Abortion Reproductive

Regular -17% Shorts -45% Top 10% -47% SOLID · vs. average

The video substantively addresses abortion reproductive.