content Factor

Topic

The substantive topics the video addresses (a video can carry several). Replaces the old single-pick topic with multi-label tags ordered by centrality.

Topic drives who the algorithm shows the video to and which audiences convert. Multi-label tagging credits a video that spans, say, healthcare AND corruption to both audiences instead of forcing a coin-flip classification.

Each value below shows two numbers when available: Regular/Shorts is the effect on a typical video, and Top 10% is the effect on the videos that broke out (top decile of views). Use the Top 10% column to see what disproportionately helps videos that go big.

Judiciary Courts

Regular +51% Shorts +122% Top 10% +129% SOLID · vs. average

The video substantively addresses judiciary courts.

Religion Faith

Regular +55% Top 10% +203% trend only · vs. average

The video substantively addresses religion faith.

Corruption Ethics

Regular +45% Shorts +40% Top 10% +63% SOLID · vs. average

The video substantively addresses corruption ethics.

Technology Ai

Regular +18% Shorts +71% Top 10% +31% trend only · vs. average

The video substantively addresses technology ai.

Foreign Policy

Regular +23% Shorts +30% Top 10% +34% SOLID · vs. average

The video substantively addresses foreign policy.

Science Space

Regular +21% Shorts +36% Top 10% +56% trend only · vs. average

The video substantively addresses science space.

Voting Rights Democracy

Regular +31% Shorts +5% Top 10% +42% trend only · vs. average

The video substantively addresses voting rights democracy.

Military Defense

Regular +32% Shorts +8% Top 10% +17% trend only · vs. average

The video substantively addresses military defense.

Campaign Politics

Regular +23% Top 10% +51% trend only · vs. average

The video substantively addresses campaign politics.

Environment Climate

Regular +15% Top 10% -3% trend only · vs. average

The video substantively addresses environment climate.

Economy Jobs

Regular +4% Shorts +3% Top 10% -2% trend only · vs. average

The video substantively addresses economy jobs.

Arts Culture

Regular +7% Shorts -7% Top 10% +4% trend only · vs. average

The video substantively addresses arts culture.

Labor Unions

Shorts -7% Top 10% -8% trend only · vs. average

The video substantively addresses labor unions.

Lgbtq Rights

Regular +25% Shorts -40% Top 10% +9% trend only · vs. average

The video substantively addresses lgbtq rights.

Other

Shorts -19% Top 10% +20% trend only · vs. average

The video substantively addresses other.

Taxes Budget

+0% views Top 10% -1% trend only · vs. average

The video substantively addresses taxes budget.

Criminal Justice

-3% views Top 10% -4% trend only · vs. average

The video substantively addresses criminal justice.

Disaster Emergency

Regular -13% Top 10% -8% trend only · vs. average

The video substantively addresses disaster emergency.

Veterans

Regular -12% Shorts -12% Top 10% -21% trend only · vs. average

The video substantively addresses veterans.

Healthcare

Regular -10% Shorts -13% Top 10% -17% trend only · vs. average

The video substantively addresses healthcare.

Gun Policy

Shorts -25% Top 10% -21% trend only · vs. average

The video substantively addresses gun policy.

Housing

Shorts -16% Top 10% -9% SOLID · vs. average

The video substantively addresses housing.

Constituent Recognition

Regular -6% Shorts -18% Top 10% -14% SOLID · vs. average

The video substantively addresses constituent recognition.

Infrastructure

Shorts -29% Top 10% -24% SOLID · vs. average

The video substantively addresses infrastructure.

Immigration

Regular -3% Shorts -33% Top 10% -28% SOLID · vs. average

The video substantively addresses immigration.

Civil Rights Equality

Regular -23% Shorts +5% Top 10% -27% trend only · vs. average

The video substantively addresses civil rights equality.

Education

Regular -13% Shorts -26% Top 10% -28% SOLID · vs. average

The video substantively addresses education.

Agriculture

Regular -16% Shorts -24% Top 10% -30% trend only · vs. average

The video substantively addresses agriculture.

Energy

Regular -26% Shorts -27% Top 10% -25% SOLID · vs. average

The video substantively addresses energy.

Abortion Reproductive

Regular -17% Shorts -46% Top 10% -43% SOLID · vs. average

The video substantively addresses abortion reproductive.