content Factor

Topic

The substantive topics the video addresses (a video can carry several). Replaces the old single-pick topic with multi-label tags ordered by centrality.

Topic drives who the algorithm shows the video to and which audiences convert. Multi-label tagging credits a video that spans, say, healthcare AND corruption to both audiences instead of forcing a coin-flip classification.

Each value below shows two numbers when available: Regular/Shorts is the effect on a typical video, and Top 10% is the effect on the videos that broke out (top decile of views). Use the Top 10% column to see what disproportionately helps videos that go big.

Judiciary Courts

Regular +51% Shorts +126% Top 10% +149% SOLID · vs. average

The video substantively addresses judiciary courts.

Corruption Ethics

Regular +43% Shorts +38% Top 10% +64% SOLID · vs. average

The video substantively addresses corruption ethics.

Religion Faith

Regular +46% Top 10% +157% trend only · vs. average

The video substantively addresses religion faith.

Technology Ai

Regular +20% Shorts +65% Top 10% +35% trend only · vs. average

The video substantively addresses technology ai.

Foreign Policy

Regular +20% Shorts +29% Top 10% +32% SOLID · vs. average

The video substantively addresses foreign policy.

Science Space

Regular +20% Shorts +40% Top 10% +42% trend only · vs. average

The video substantively addresses science space.

Voting Rights Democracy

Regular +29% Top 10% +46% trend only · vs. average

The video substantively addresses voting rights democracy.

Military Defense

Regular +31% Shorts +7% Top 10% +28% trend only · vs. average

The video substantively addresses military defense.

Campaign Politics

Regular +20% Shorts +3% Top 10% +53% trend only · vs. average

The video substantively addresses campaign politics.

Economy Jobs

Regular +5% Shorts +4% Top 10% +3% trend only · vs. average

The video substantively addresses economy jobs.

Arts Culture

Shorts -8% Top 10% -2% trend only · vs. average

The video substantively addresses arts culture.

Environment Climate

Regular +12% Top 10% -3% trend only · vs. average

The video substantively addresses environment climate.

Labor Unions

+0% views Top 10% +1% trend only · vs. average

The video substantively addresses labor unions.

Other

Shorts -20% Top 10% +43% trend only · vs. average

The video substantively addresses other.

Taxes Budget

+0% views Top 10% +1% trend only · vs. average

The video substantively addresses taxes budget.

Criminal Justice

Regular -4% Top 10% -5% trend only · vs. average

The video substantively addresses criminal justice.

Disaster Emergency

Regular -11% Top 10% -6% trend only · vs. average

The video substantively addresses disaster emergency.

Veterans

Regular -13% Shorts -9% Top 10% -22% trend only · vs. average

The video substantively addresses veterans.

Healthcare

Regular -10% Shorts -13% Top 10% -13% trend only · vs. average

The video substantively addresses healthcare.

Lgbtq Rights

Shorts -36% Top 10% -6% trend only · vs. average

The video substantively addresses lgbtq rights.

Housing

Shorts -13% Top 10% -1% SOLID · vs. average

The video substantively addresses housing.

Infrastructure

Shorts -27% Top 10% -17% trend only · vs. average

The video substantively addresses infrastructure.

Civil Rights Equality

Regular -21% Top 10% -26% trend only · vs. average

The video substantively addresses civil rights equality.

Immigration

Shorts -31% Top 10% -26% SOLID · vs. average

The video substantively addresses immigration.

Constituent Recognition

Regular -4% Shorts -19% Top 10% -11% SOLID · vs. average

The video substantively addresses constituent recognition.

Gun Policy

Regular -15% Shorts -30% Top 10% -21% trend only · vs. average

The video substantively addresses gun policy.

Education

Regular -12% Shorts -28% Top 10% -23% SOLID · vs. average

The video substantively addresses education.

Agriculture

Regular -16% Shorts -22% Top 10% -27% trend only · vs. average

The video substantively addresses agriculture.

Energy

Regular -26% Shorts -24% Top 10% -21% SOLID · vs. average

The video substantively addresses energy.

Abortion Reproductive

Regular -19% Shorts -45% Top 10% -46% SOLID · vs. average

The video substantively addresses abortion reproductive.